Leveraging Flag Reverence

No one knows better than Intellitrends 20/20 how to exploit employees' paradoxical reverence for and fear of the companies for which they work.

In a recent engagement, Intellitrends 20/20 held corporate flag folding workshops at a global financial firm. Working with senior management, we devised an extraordinarily intricate folding regime. (The illustration on the right is a blinded example of the execution of the first fold.)

The regime consisted of 27 discrete, non-repetitive steps. Additional non-flag elements included a darkened room and a special chant sung in a "corporate language" devised especially for the ceremony. Every employee was given a lie detector test upon workshop completion to assure complete psychological compliance.

The result? Fourteen percent of employees resigned, productivity rose 64%, and profits doubled in the following quarter.

It's this kind of outside-the-box thinking for which we at Intellitrends 20/20 are known and from which our Fortune 100 clients benefit.